王承璐，美国纽黑文大学商学院营销学终身教授，福尔布莱特学者。主要研究方向为消费者行为及互动营销。共发表学术文章近百余篇，其中SSCI文章60余篇。目前担任互动营销专业期刊Journal of Research in Interactive Marketing主编。多次担任Journal of Business Research, European Journal of Marketing, International Marketing Review，Industrial Marketing Management等SSCI杂志的特刊执行主编。曾多次担任营销学国际学术会议联席主席和主题演讲人。主编的著作有《Contemporary Marketing in China: Theories and Practices》《Brand Management in Emerging Markets: Theories and Practices 》《 Exploring the Rising Fandom in Contemporary Consumer Culture》《Handbook of Research on the Impact of Fandom in Society and Consumerism》。